I was born in Malmö, Sweden, in 1972. After graduating from Värnhemsskolan with a degree in photography, I packed my bags and moved to New York. From 1994 until 1998, I assisted one of the great fashion photographers of our time, Arthur Elgort. In 1999 I went on my own as a photographer, and worked regularly for clients such as Vanity Fair, Condé Nast Traveler, Glamour, Self Magazine and Spa Magazine among many, many others. In 2005, as I was beginning to get a sense that fashion photography wasn't really my thing, I took a course in documentary filmmaking at The New School University. A year later it resulted in the completion of my first film – Waiting for the L. In 2007 I was admitted to the documentary filmmaking program at Biskops Arnö in Sweden. At that time I moved to Stockholm, after 13 years in New York. I have produced and directed a number of documentaries since, including Randy evaluates Sweden, Not a Svensson anymore, Birdhouse man and, most recently, Sheriffen i Övergran.
In the last couple of years I've been trying to figure out how to put storytelling to a better use, and have launched a platform for short films with the intention of making a positive impact in the world. The project is called Campfire Stories, and the films' mission is to explore new ideas for a regenerative world.
On a more personal note, I'm an enthusiastic gardener and I love to read. My favorite author, a big inspiration for me, is Charles Eisenstein. If you've read this far, go ahead and click that last link. If you, like me, have a nagging feeling that something is slightly off with the way we live, but can't quite put your finger on it – Charles' texts might be as enlightening to you as they have been to me.